Site Wide Coding: Identity

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This chapter of the Draft SPD sets out how development will create a unique character, identity and sense of place for Beal Valley and Broadbent Moss.

The Spatial Design Code has been developed to ensure that whilst Beal Valley and Broadbent Moss is to be a series of new and extended neighbourhoods, it will have a set of rules in place to ensure the layout, design and construction of the homes, businesses, streets and spaces is carried out in a creative response to the sites’ existing context, but also with the new community in mind at every point.

The code sets out rules that will need to be addressed or considered in the design of the neighbourhood. These will vary between the character areas identified in the Draft SPD to assist in creating variety within an overarching identity. The coding guides the developers to create exciting built forms, vibrant public realm and opens spaces in which the community will want to interact and stay healthy.

The identity of a space consists of its brand and the sense of place created by the relationship between buildings and streets, squares, open spaces and the landscapes that they enclose or overlook. Brand is important to help provide people with a sense of ownership to these new neighbourhoods. A brand identity shall be developed that can be used in and around the neighbourhood in terms of signage, wayfinding and interpretation. This will work with the sense of place created by the physical forms within each neighbourhood which will be implemented through design quality as this is also important when creating a place in which people will want to live.

To read the chapter in full, please download the chapter extract which is available in the "key documents" section of this project page.

If, once you have read the chapter and supporting information, you wish to comment on the proposed Draft SPD, then please use the survey below, to do so.

This chapter of the Draft SPD sets out how development will create a unique character, identity and sense of place for Beal Valley and Broadbent Moss.

The Spatial Design Code has been developed to ensure that whilst Beal Valley and Broadbent Moss is to be a series of new and extended neighbourhoods, it will have a set of rules in place to ensure the layout, design and construction of the homes, businesses, streets and spaces is carried out in a creative response to the sites’ existing context, but also with the new community in mind at every point.

The code sets out rules that will need to be addressed or considered in the design of the neighbourhood. These will vary between the character areas identified in the Draft SPD to assist in creating variety within an overarching identity. The coding guides the developers to create exciting built forms, vibrant public realm and opens spaces in which the community will want to interact and stay healthy.

The identity of a space consists of its brand and the sense of place created by the relationship between buildings and streets, squares, open spaces and the landscapes that they enclose or overlook. Brand is important to help provide people with a sense of ownership to these new neighbourhoods. A brand identity shall be developed that can be used in and around the neighbourhood in terms of signage, wayfinding and interpretation. This will work with the sense of place created by the physical forms within each neighbourhood which will be implemented through design quality as this is also important when creating a place in which people will want to live.

To read the chapter in full, please download the chapter extract which is available in the "key documents" section of this project page.

If, once you have read the chapter and supporting information, you wish to comment on the proposed Draft SPD, then please use the survey below, to do so.

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Page last updated: 12 Mar 2026, 09:15 PM